Entry #9 - McDonalds and its Uprising

The first ever fast food chain to be made was White Castle. Its first location was in Wichita, Kansas, in 1921, resulting in several more fast-food chains appearing a couple of years later. KFC in 1930, McDonald's and Dairy Queen in 1940, and Chick-fil-A in 1946 were some companies to open within the next thirty years. But the one that is the most popular is McDonald's, owning just over forty thousand locations. However, when it first started, it wasn't always so popular.

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It was 1948 when the brothers Maurice and Richard McDonald converted their barbecue restaurant into a burger and milkshake place. This was in San Bernardino, California, but in reality, it was the second food industry business: a hot dog stand they ran near the Santa Anita track. They had hoped that it would pay off by focusing on burgers, fries, and shakes and selling them at a lower price than other restaurants. They could only achieve this by having a self-serve counter where the customer would come up and get the food, premake the burgers, and keep them warm under heat lamps. By incorporating these methods into the factory line design that other companies did, McDonald's rose above their competitors. They ended up calling coining this improved system the Speedee Service System. Ray Kroc, a kitchen appliance salesman, had their attention caught by this, resulting in him buying the rights to franchise McDonald's restaurants nationwide. It was in 1955 when Kroc created the McDonald's System, Inc., which ended up being the predecessor to McDonald's Corp. He opened his first franchised location in Des Plaines, Illinois. A couple of years later, in 1961, Kroc bought Maurice and Richard out, ultimately running the company himself. After this, he became a traveling salesman, selling franchises from place to place; about a year later, McDonald's created the iconic golden arches and Ronald McDonald. Ever since then, they've been growing more and more across the world, like Moscow, Australia, and even opening a restaurant in Vietnam.

From its humble beginning as a hot dog stand to having more than forty thousand locations, McDonald's has become an iconic and successful business over the years and could grow even more as the years go by. After reading this, I hope you've learned a little bit about the beginnings of McDonald's and how it grew as the years went by.

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